Product label; These are materials used to describe any product’s features, contents, instructions for use, and other information such as production and expiration date. The label helps consumers easily identify products and learn important information about the product. Therefore, correctly prepared and placed product labels help increase the sales of a product and customer satisfaction.
What is the Use of the Product Label?
Labels, which must be present on commercially sold products, are an important material that convinces consumers that your product meets the desired qualifications. By using labels, you can express what you want to convey to customers visually or in writing. At the same time, the price of the product can be conveyed to consumers with the label.
What are the Types of Product Label?
Product labels, which also contribute to brand awareness, can be produced from different materials with special designs. Product labels, which can be of many different types, can be divided according to their intended use and design. Commonly preferred label types according to their intended use can be listed as follows:
- Brand labels are used to identify which brand the product belongs to. It is usually located at the top of the product packaging.
- Informative labels; It is a type of label that contains important information such as the content of the product, instructions for use, and storage instructions. Informative labels; It is important for food, pharmaceutical and cosmetic products.
- Price tags are a type of label that indicates the sales price of the product. It is often found on the bottom of product packaging or on store shelves.
- Security labels are used to prevent undesirable situations such as theft. These labels can be found on the product or its packaging and often contain special markings that are difficult to copy.
- Environmental labels are labels that contain information indicating the environmental impact of the product. These labels may include the product’s recyclability , waste generation and impact on nature.
- Promotional labels that are frequently preferred for product promotion; These are labels that inform consumers about special offers, discounts or other promotions.
Product labels are extremely important for the promotion, use and safety of a product. Properly designed and placed labels can help customers learn about products and are a critical factor for the success of a product or brand.
How to Use a Product Label?
These labels, also called product packaging labels, are frequently used in every sector without exception. Product labels are an important tool that reflects the image of your brand as well as providing information about your products. When used correctly, product labels can attract customers’ attention, create brand loyalty and help consumers choose your products. Some tips on using product labels:
- On your label; It should include your product’s name, size, weight and other important features, as well as any other information consumers need to know.
- By adding a photo or image of your product to your label, you can make your product more attractive to consumers.
- It is also important to indicate the features of the product on product labels. Features on the label such as organic, vegan , gluten -free may attract the attention of consumers.
- Your brand’s logo or name must be included on product labels. In this way, you can add originality to your products.
- Product labels should be written as clearly and concisely as possible. The language used should be simple enough for consumers to understand. In addition, labels should contain simple and concise sentences instead of long sentences.
- Label design is also extremely important. An attractive design can help differentiate your products from your competitors.
Correct use of product labels is important for the success of your brand. In order to promote your products in the best way and increase your sales, you should take care to use your labels as effectively as possible.
