Cosmetic label is a type of label that provides information about cosmetic products. Cosmetic labels, which are widely used, contain information about the cosmetic product, including the ingredients contained in the cosmetic product. The cosmetic label also provides a visible and aesthetic appearance as the packaging of the product.
Cosmetic labels are important materials for presenting products according to the needs of users. Product brands become known with cosmetic labels. Because users first examine the label of the product and shop according to the label. Users recognize the brand from the product label, which makes it easier to sell the brand. Therefore, the use of labels is indispensable for brands.
Cosmetic labels produced in various sizes provide accurate information to consumers about the product. The instructions on the label are extremely important for consumer health.
Cosmetic Label Features
Since the cosmetic label is an important part of product promotion, it is designed to be eye-catching and aesthetic at first glance. Cosmetic labels help create the corporate identity of the brand with creative and different designs.
Label Types Used in the Cosmetics Industry
Labels containing plastic are mainly preferred in the cosmetics industry. Labels containing plastic are waterproof, durable and resistant to chemicals. For this reason, cosmetic labels; They are manufactured from materials such as transparent PP, ultra-transparent or PP metalized , coated. Highly durable cosmetic labels provide maximum protection against harmful rays and environmental factors.
When producing cosmetic labels, attention should be paid to creating an eye-catching and eye-pleasing design. The visual design of the label is the details that directly increase the purchase of the product. Cosmetic labels make materials attractive with their impressive designs.
Cosmetic labels; It is done using digital printing technique or UV printing technique. Since cosmetic labels will interact with water, the print is covered with cellophane or lacquer.
Shampoo label types; It is specially designed according to the products. Shampoo label, cream label, lotion and serum label are among the types of cosmetic labels.
Cosmetic Label Types According to Usage Areas
Cosmetic labels; It is classified according to products and categories within the cosmetics industry. Production information, usage instructions and features of each product vary. Cosmetic labels designed for face masks are designed according to the structure of the product, instructions for use and points to be considered. Labels on bottled products such as serum include the features of the bottle, instructions for use and other details.
In products such as cosmetic oils and moisturizers, the aim is for the product to stand out and appeal to the user with its appearance. Cosmetic labels of these products are designed according to the features of the products. Texts and visual details are created in a way that appeals to users and attracts their attention.
What Information Should Be Included on a Cosmetic Label?
The cosmetic label should contain a lot of information. When designing a cosmetic label, both mandatory information about the product and usage details should be included. When designing a product label, the name and brand should be included in the first stage. In addition to the name, the content and features of the product must be accurately and clearly stated on the label.
Labels should also include instructions for use. The instructions for use should clearly explain how and how often the product should be used. However, points to be considered about the product should be included in the form of a warning. It is extremely important to prepare the information in a complete and eye-catching manner in label design.
